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In Practice: Juliet's Marketing Wisdom:
The Role of the Mastermind
in Building a Successful Healing Arts Practice
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by Juliet Austin |
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In my work assisting healing arts practitioners in building successful practices, one of the most common problems I see is that they often do not know, what they do not know. This greatly hinders the level of success they are able to achieve.
What this means is that because healing professionals often do not think of themselves as business people and have rarely studied how to market and build a business, they often fail to see the significance of many business practices that are necessary in order to achieve maximum results.
An example of one of the simplest business practices, as well as one of the most powerful ones is the concept of the mastermind.
What is the Mastermind?
Napoleon Hill in his 1937 book, Think and Grow Rich, defined the mastermind in the following way:
The coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.
From a business perspective, what this means is that when two or more people work together to help one another move forward in their businesses, they will accomplish more than they would on their own.
Many of the most successful people in the world utilize the principle of the mastermind and attribute their success largely to the implementation of this practice.
Benefits of a Master Mind
· You have access to ideas, knowledge, and resources that you would never have on your own.
· You will achieve more in your business in less time, with less effort and less money than you would otherwise.
· You will learn from others who are already more successful than you.
· You will get support and guidance from your peers that will help keep you motivated and propel you to set better and bigger goals.
· You will tap into the power of the “group energy” which is more powerful than any “energy” you can create on your own.
· Solutions to problems will be resolved more easily.
· You will benefit from the accountability factor. People are known to perform better if they have others to be accountable to.
· You will become more brilliant yourself as you learn from others.
How To Set up a Mastermind Group
There are many ways to set up a mastermind that will help you excel in your healing or holistic practice. You may choose to work with a professional business or marketing consultant and/or you may set up a group of people on your own. If you choose to do the latter, the steps below will help you in setting up your mastermind:
1. Determine the Size of the Group: Although mastermind groups can be any size, a group of 3-6 people is likely best. You want to be sure that everyone gets their needs met and that there is enough time to discuss everyone’s ideas or problems.
2. Select your Members Carefully. Choose people who are at least at the same level as you or higher in terms of the success they have achieved. The more advanced your groups members are, obviously the more you are going to get out of it. You don’t want people in your group that will hold you back.
Also, make sure you feel comfortable and like the people you decide to have in your group. You want to choose people with whom you can build trust with or the mastermind will fail.
3. Get a Commitment from Each Member. Masterminds work best when a commitment is required from each member. Members should agree to attend all meetings unless an emergency prevents them from attending. If members do not show this kind of commitment, your group is going have a high risk of falling apart.
4. Decide on the Frequency of Meetings. If you want to be sure that you build and maintain momentum, it’s probably a good idea to meet at least twice per month—if not weekly.
5. Decide on the Length of Meetings. Although the length of your meetings is largely up to you, 1-2 hours is ideal. It will depend on how many members you have and how much time you allot for each member to share their business concerns and plans.
6. Maintain Confidentiality. You must ask for complete confidentiality of members in order for people to feel safe enough to share their challenges and ideas.
7. Decide on a Structure for The Meetings. Choose a timekeeper for each meeting and then decide on how much time each person has for sharing. You can either have a set amount of time for each person at each meeting, or you can have members negotiate for how much time they want for a particular meeting.
8. Keep the Meetings Positive. Your mastermind should not be a place where people complain about what is not working. Of course you want people to be able to share their problems, but it should be in the context of getting help to make positive changes.
9. Start Each Meeting with Members Sharing a Success. This serves as a reinforcement of member’s personal successes and reinforces to the group that it is working.
10. Allow Each Member to Take a Turn In Expressing Their Problem, Challenge or Idea. The other group members then listen and brainstorm solutions and ideas.
11. Discussion Topics Can Be Professional or Personal. Problems discussed can be focused on your practice or on personal issues that relate to, or are currently impacting on your practice in some way.
12. Members Commit to an Action Step. Each member who spoke at the meeting will then make a commitment to an action step that he or she will take as a result of the ideas offered by the group.
13. Accountability Reporting. Each week the members report on the action steps they committed to and whether they achieved them or not.
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Juliet Austin, MA
Marketing Coach, Consultant & Copywriter
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Juliet Austin has a Masters Degree in Counseling Psychology and worked as an educator, researcher and counselor for over 20 years.
In the late 90's Juliet completed a career change into the field of marketing when she Graduated from CoachU, The Institute of Life Coach Training and became a member of the School of Coaching at Coachville. Juliet also completed numerous courses and classes on marketing, Internet marketing and website copywriting and promotion.
She is a member of several professional organizations including The International Association of Coaches, The Canadian Counselling Association, Healers in Business and The Business Alliance for Local Living Economies.
As a Marketing Coach, Consultant and Copywriter, Juliet assists healing professionals and socially responsible business owners who are struggling to attract clients or sell their products. She helps her clients in overcoming resistances to marketing, develop and implement no or low-cost marketing strategies for both on and off the Internet, write compelling website copy and promote their websites.
Juliet writes for several publications both on and off the Internet. Her articles have appeared in publications in Canada, the US and in Australia. In addition, she is also co-author with Sue Bond of the ebook: How To Become A Coach: A Guide for Therapists and Counselors.
Juliet also leads workshops and teleclasses on various marketing topics for those involved in the spiritual, metaphysical and healing arts.
Assisting healing professionals in marketing a practice has become a creative and intellectual form of self-expression for Juliet. Being an ideas person who thrives on change and variety, she is constantly developing new projects. Her ongoing quest for knowledge as well as the passion she has for marketing and her work with her clients ensures that she stays current with cutting-edge on and off-line marketing methods.
Juliet is the author of the Free Report, " 67 Surefire Ways To Attract Clients" which you can get at:
www.julietaustin.com
For more information about Juliet's services, visit her website at:
www.julietaustin.com
or one of her blogs at:
www.marketingaprivate
practice.com
and:
www.websitedesignand
promotion.com
Juliet can also be reached at:
604.730.1838
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